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WHY PARTICIPATE IN AN RV SHOW?

• RV shows provide one-on-one selling opportunities few other marketing channels can

• Branding of your product and company

• Opportunity for potential customers to shop and compare your product and pricing side by side with competitors

Recent Survey Results Indicate:

• 47% of buyers attend a show intending to choose or make a purchase

• 57% of buyers attended at least one show in the 12 months prior to their purchase

• 61% of buyers made up their mind about which brand to buy at a show

• 95% of buyers visited the show display of the brand they ultimately purchased

• 73% of potential RV buyers indicated in a recent RVIA study that knowing of vacation cost savings would make them more likely to buy.

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